ANALYSIS OF HUMAN RESOURCE DEVELOPMENT TO INCREASE ONLINE SALES OF PAYU LEGI SHOP DURING THE COVID-19 PANDEMIC

From 2019 to 2020, Payu Legi's sales turnover is expected drop. The purpose of this research determine how online store are affected by human resource development. Only Legi in Sukabumi, Bandar Lampung, examined study. Legi, the proprietors small businesses, were subjects survey. Five persons participated study: one owner and four staff. Descriptive data analysis used form qualitative All gathered from field, including observations, interviews, included specific documents, gathering. To view whole picture or just component study, presented an effort do so. shop's have suffered as a consequence its Human Resource Development efforts, according study on "Analysis Increase Sales Online Shop." This because finding employees employers not pay attention skills education these so that must teach their zero understand. For business actors, it focus developing resources for they already good will positive impact production, promotion, quality, service, chip shops which directly increase turnover.